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U.S.families today are having more children than they have had historically.
Original Price
The initial cost set for a product or service before any discounts, promotions, or markdowns are applied.
Markdown
A reduction from the original or listed price of a product, typically to stimulate sales or clear inventory.
Discounting
The practice of reducing the price of goods or services, typically to attract customers or move excess inventory.
Enhance Customer Perceptions
Strategies aimed at improving how consumers view and evaluate a company's products or services.
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