Which of the Following Is NOT an Example of a Nonprice

question 7

Multiple Choice

Which of the following is NOT an example of a nonprice demand strategy that a retailer could employ as a means of increasing its demand?

• A) Increasing the width of the store's aisles, so the customer can freely move around in the store.
• B) Providing "out-of-town" customers with free gasoline.
• C) Offering a 30-day guarantee to customers if they find the same product for a cheaper price.
• D) Providing customers using public transportation with complimentary "ride and shop" coupons.
• E) Developing an advertising campaign aimed at persuading consumers to make more of their purchases at its stores.

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