_____ Sell Products at a Discount but Do Not Carry

question 87

Multiple Choice

_____ sell products at a discount but do not carry certain brands on a continuous basis and carry those brands they can buy from manufacturers at closeout or deep one-time discount prices.

• A) Full-price stores
• B) Department stores
• C) Specialty retailers
• D) Discounters
• E) Off-price retailers

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Definitions:

Target Market

Refers to the specific group of consumers or organizations a company aims to reach with its products or services.

Benefits Sought

The specific value or advantage consumers look for in a product or service, which drives their purchasing decisions.

Observable Customer Characteristics

Traits or behaviors of consumers that can be directly seen and measured by marketers.

Geographic Variables

Factors related to location that influence consumer behavior, marketing strategies, and business operations.