Which of the Following Is NOT an Example of a Nonprice

question 7

Multiple Choice

Which of the following is NOT an example of a nonprice demand strategy that a retailer could employ as a means of increasing its demand?

• A) Increasing the width of the store's aisles, so the customer can freely move around in the store.
• B) Providing "out-of-town" customers with free gasoline.
• C) Offering a 30-day guarantee to customers if they find the same product for a cheaper price.
• D) Providing customers using public transportation with complimentary "ride and shop" coupons.
• E) Developing an advertising campaign aimed at persuading consumers to make more of their purchases at its stores.

---

Definitions:

One-Way ANOVA

A statistical test that analyzes the differences among group means in a sample, used when comparing three or more groups for a single independent variable.

Population Means

The average values of multiple populations, each calculated by adding all members of each population and then dividing by the number of members in that population.

Goblet Cells

Specialized, mucus-producing cells found in the respiratory and intestinal tracts, which help to protect and lubricate the surfaces.

Pseudostratified Epithelium

A type of tissue lining some internal organs and passages, appearing as multiple layers but actually consists of a single layer of irregularly shaped cells.