Which of the Following Is NOT an Example of a Nonprice

question 7

Multiple Choice

Which of the following is NOT an example of a nonprice demand strategy that a retailer could employ as a means of increasing its demand?

• A) Increasing the width of the store's aisles, so the customer can freely move around in the store.
• B) Providing "out-of-town" customers with free gasoline.
• C) Offering a 30-day guarantee to customers if they find the same product for a cheaper price.
• D) Providing customers using public transportation with complimentary "ride and shop" coupons.
• E) Developing an advertising campaign aimed at persuading consumers to make more of their purchases at its stores.

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Definitions:

Defamation

A legal term that refers to false statements made by one party about another, which cause harm to that person's reputation.

Negligence

Failing to exercise the degree of care considered reasonable for an individual in identical situations.

Qualified Privilege

A legal immunity granted in specific circumstances, protecting individuals from liability for defamation when making statements in the performance of a duty or interest.

Libel

The written or more permanent form of a defamatory statement.