Outshopping Occurs When Customers Go "Out" and Patronize the Retailer's

question 17

True/False

Outshopping occurs when customers go "out" and patronize the retailer's store rather than using other methods of shopping such as telephone and mail order.

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Definitions:

Zenefits CEO

The chief executive officer of Zenefits, a company that provides cloud-based software as a service for human resources management, particularly focusing on health insurance coverage for employees.

Parker Conrad

An entrepreneur known for founding the American software as a service (SaaS) companies Zenefits and Rippling.

Permission Marketing

A marketing strategy where businesses send promotional messages to individuals only after receiving their consent.

Online Advertising

The practice of using internet-based platforms to promote products, services, or brands to potential customers.