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Dual distribution occurs when a manufacturer sells to independent retailers and also through its own retail outlets.
Parasympathetic Arousal Theory
A theory suggesting that the parasympathetic nervous system plays a crucial role in arousal, promoting relaxation and recuperation.
Cannon-Bard Theory
A theory of emotion that argues physiological arousal and emotional experience occur simultaneously, not sequentially.
James-Lange Theory
The James-Lange theory is a psychological theory suggesting that emotions result from one's perception of physical reactions to stimuli, where physiological arousal precedes emotional experience.
Two-Factor Theory
A psychological theory that posits that emotional experiences arise from a combination of a state of physiological arousal and a cognitive interpretation of that arousal.
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