Usually High-Prestige Branded Products That the Consumer Expressly Seeks Out,such

question 38

Multiple Choice

Usually high-prestige branded products that the consumer expressly seeks out,such as Rolex watches,are known as:

• A) shopping goods.
• B) industrial goods.
• C) convenience goods.
• D) raw materials.
• E) specialty goods.

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Definitions:

Consumer Behavior Process

The stages consumers go through before, during, and after making purchases including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Cobranding

A marketing partnership between two or more companies where their combined efforts are used to promote and sell a product or service.

Six Sigma

A methodology focused on improving quality and reducing defects in any process, aiming for near perfection through a disciplined, data-driven approach.