What Type of Vertical Marketing Channel Has a Well Established

question 106

Multiple Choice

What type of vertical marketing channel has a well established authority structure?

• A) Franchise system
• B) Contractual vertical marketing system
• C) Conventional marketing system
• D) Corporate vertical marketing systems
• E) Wholesaler-sponsored voluntary group

---

Definitions:

Feedback

Information provided as a response to an action, process, or behavior, intended to guide future improvements or decisions.

Control System

Procedures and tools designed to monitor performance, compare it with goals, and take corrective action as necessary to ensure the achievement of strategic objectives.

Customer Needs

The recognized necessities or desires that consumers look to fulfill through purchasing products or services.

Six Sigma

A set of techniques and tools for process improvement, aiming at reducing defects and variability in manufacturing and business processes.