One Part of the Marketing Strategy for Chain Restaurants Is

question 32

Multiple Choice

One part of the marketing strategy for chain restaurants is to:

• A)offer food unique to the demographic market
• B)provide flexibility in the menu at each restaurant
• C)remove uncertainty from the dining experience
• D)allow the General Manager and chef flexibility in creating their own recipes

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Definitions:

Health Drink

A beverage designed to provide health benefits, including vitamins and minerals, to the consumer beyond a simple nutritional value.

Pharmaceutical Stores

Retail outlets specializing in the sale of medications and other health-related products.

Glocalization

An approach whereby firms achieve global integration while still meeting the demands of local markets.

Economies of Scale

The cost advantage that arises with increased output of a product, resulting in a decrease in fixed and variable costs per unit.