Explain the Five Major Merchandising Decisions That a Retailer Must

question 38

Essay

Explain the five major merchandising decisions that a retailer must make when developing the merchandise budget.Why is a merchandising budget so important?

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Definitions:

Scrambled Merchandise Stores

Retail stores that stock and sell a wide variety of unrelated products, often at discounted prices.

Scrambled Merchandising

A retail strategy where a store sells products that are traditionally not associated with their business model, in order to increase traffic and sales.

Point-Of-Purchase Displays

Marketing materials or advertising placed next to the merchandise it is promoting, typically found in retail environments.

Live Streaming

The real-time broadcasting of video content over the internet, allowing viewers to watch events as they happen.