Examlex
A(n) _____ occurs when retailers have their own products competing with the manufacturer's products for shelf space and control over display location.
Conforms
To behave according to the conventional standards, rules, or laws set by a group or society.
Normative Social Influence
It is the influence of other people that leads us to conform in order to be liked and accepted by them.
Compliance
The act of conforming, submitting, or adapting one's actions to another's wishes, rules, or regulations.
Referent Group
A group to which an individual or another group is compared, often for the purpose of evaluating and understanding one's own attitudes, values, and behaviors.
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