Which of the Following Is NOT a Good Guideline to Follow

question 48

Multiple Choice

Which of the following is NOT a good guideline to follow when developing a promotional campaign?

• A) Try to utilize promotions that are consistent with your store image.
• B) Review the success or failure of last year's promotions before developing this year's promotions.
• C) Remember that consumers always love a sweepstakes with a big grand prize; thus, never use price promotions when a sweepstakes is available.
• D) Use appeals that are of interest to your target market and that are realistic to obtain.
• E) Make sure your objectives are measurable.

---

Definitions:

Performance Deteriorated

A decline in the quality or level of performance, productivity, or efficiency in a specific task or over time.

Coaching

A developmental process where an experienced individual, known as a coach, supports a learner in achieving a specific personal or professional goal.

Clerical Tasks

Routine office administrative duties such as filing, typing, and scheduling appointments.

Receptionist's Supervisor

An individual responsible for overseeing the work of receptionists, ensuring that front desk operations are efficient, and guests are satisfactorily assisted.