When a Retailer Uses Promotion to Attract New Customers,these New

question 69

Multiple Choice

When a retailer uses promotion to attract new customers,these new customers can come from:

• A) the retailer's existing primary trade area, an expanded trade area, and new residents to the community.
• B) nearby cities and towns.
• C) new residents to the community and tourists.
• D) mail order sales and outshopping customers.
• E) penetrating the existing trade area by stimulating more frequent shopping from current customers.

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Definitions:

Reward Power

The ability to influence others through the promise of rewards or benefits, often used in a leadership or management context.

Procedural Power

The influence or authority derived from an individual's ability to control the process, methods, or order in which decisions are made or tasks are executed.

Formal Leadership

Leadership that is based on an official position or authority within an organization or structure.

Organizational Objectives

Specific, measurable goals that a business aims to achieve in order to fulfill its organizational strategy and mission.