Which of the Following Statements Best Defines Coverage

question 34

Multiple Choice

Which of the following statements best defines coverage?

• A) The actual number of target customers that come into contact with a given advertising message.
• B) The theoretical maximum number of a retailer's target market that can be reached by the medium.
• C) The number of newspapers in which a retailer advertises.
• D) The strength of the impression of an advertisement on potential customers.
• E) The number of consumers in the retailer's target market actually reached.

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Definitions:

Minor

A person under the legal age of majority, which varies by jurisdiction, typically considered to be under 18 years old, and legally restricted in certain rights and responsibilities.

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An assessment tool designed to measure mental processes such as memory, reasoning, attention, and understanding.

Mental Capacity

is the ability of an individual to make informed decisions and understand the consequences of those decisions, legally considered in contexts like contracts and estate planning.

Mental Capacity to Contract

The ability of an individual to fully understand the terms and conditions of a contract to which they are a party, including the implications of entering the contract.