Contests and Sweepstakes Are Both Forms of Publicity That Are

question 58

True/False

Contests and sweepstakes are both forms of publicity that are directed at improving the retailer's short-run performance.

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Definitions:

Reflexive Response

A biological reaction to a stimulus that is instinctive and does not require conscious thought.

Conditioned Response

A learned reaction to a previously neutral stimulus that has become associated with an unconditioned stimulus through conditioning.

Conditional Reinforcement

Conditional reinforcement is the process by which a stimulus reinforces a behavior only when it is paired with a primary reinforcer or another strong reinforcer.

Contingent Reflex

A reflex action that depends on specific conditions or stimuli to occur, rather than happening automatically.