When the Authors Made a Book Purchase Through the Amazon

question 3

Multiple Choice

When the authors made a book purchase through the Amazon.com Web site,they received a $50 coupon to purchase garden supplies from Amazon.Amazon's use of coupons to cross-sell is an example of _____ advertising.

• A) patronage
• B) reinforcement
• C) institutional
• D) promotional
• E) performance

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Definitions:

Social Sciences

Disciplines that study societies and the relationships among individuals within those societies, including economics, political science, sociology, and psychology.

Charts

Graphical representations of data, designed to visually compare different quantities, values, or items.

Histograms

Graphical representations of data distribution, showing the frequency of data points within specified intervals.

Polygons

Closed, two-dimensional shapes composed of straight lines, with a finite number of sides.