If the Manager of the Local Barbeque Restaurant Has Determined

question 20

Multiple Choice

If the manager of the local barbeque restaurant has determined that the theoretical number of consumers reached by its newspaper advertisement is 14,000 households,then the manager is estimating the _____ of the medium.

• A) frequency
• B) reach
• C) impact
• D) awareness
• E) coverage

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Definitions:

Case Prices

The cost of a product or commodity when purchased in bulk quantities for each case.

White Wines

A type of wine made from green or yellowish grapes, or from red grapes with the skin removed, and noted for a lighter flavor profile compared to red wines.

Highest Case Price

The maximum price at which a case of goods, typically in a wholesale or retail setting, is offered for sale.

Ontario Ministry

A branch of the government in the province of Ontario, Canada, responsible for a specific department or area of public policy.