If the Advertising Manager of a Retailer Has Determined That

question 46

Multiple Choice

If the advertising manager of a retailer has determined that the target group members who come in contact with the retailer's television advertisement will see the ad approximately five times during the next week,the manager is estimating the _____ of the medium.

• A) repetition
• B) impact
• C) reach
• D) coverage
• E) frequency

---

Definitions:

External Carotid Artery

A major artery that supplies blood to the face and neck.

Blood Pressure

The pressure of circulating blood on the walls of blood vessels, typically measured to assess the heart's function and overall health.

Vertebral Arteries

Vertebral arteries are major arteries of the neck that supply blood to the brainstem, cerebellum, and posterior part of the brain.

Vasa Vasorum

Small blood vessels that supply the walls of larger blood vessels, providing nutrients and oxygen to the outer layers of thick-walled blood vessels.