When Discussing Advertising Selection,the Term "Impact" Refers to The

question 101

Multiple Choice

When discussing advertising selection,the term "impact" refers to the:

• A) number of consumers reached by an advertisement.
• B) total dollar amount allocated for a retailers advertising budget.
• C) number of units of the advertised item sold.
• D) cost per thousand.
• E) strength of the impression made, and if the ad ultimately leads to a purchase.

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