Which of the Following Is an Accurate Statement About the Scheduling

question 40

Multiple Choice

Which of the following is an accurate statement about the scheduling of advertising?

• A) The higher the degree of habitual purchasing of a product class, the more the advertising should precede the purchase time.
• B) Advertisers should always seek to have a higher CPM than CPM-TM.
• C) Advertisements should be scheduled to always run in the Sunday paper.
• D) Advertisements should be scheduled without regard to the CPM-TM that is applicable.
• E) Advertisements should be concentrated during periods of lowest demand in order to pick up additional sales.

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Definitions:

Spot Exchange Rate

The present rate at which one can purchase or sell a currency for immediate transfer.

Forward Exchange Rate

A contractually fixed exchange rate for the future exchange of currencies at a specified date, used to hedge against foreign exchange risk.

Arbitrage

The simultaneous purchase and sale of the same assets in different markets to exploit price differences for a profit.

Risk-free Rate

The expected yield from an investment that carries no risk of losing money, often identified by the returns on government bonds.