Which of the Following Statements Is FALSE

question 9

Multiple Choice

Which of the following statements is FALSE?

• A) Sales promotions should seek to provide some type of short-term sales incentive.
• B) Both sales promotions and publicity should be consistent with and reinforce the retailer's overall promotion objectives.
• C) Sales promotions usually warrant more attention by retail decision makers than is typically given.
• D) Sales promotions can be significant in helping the retailer differentiate itself from competitors.
• E) Sales promotions play a very small role in most retailers' overall promotion strategy.

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Definitions:

Organizational Commitment

The psychological attachment felt by an individual towards an organization, reflecting the individual's willingness to remain part of the organization.

Work Commitment

The degree of dedication an individual shows toward their job, often reflected in their work ethic and engagement.

Mental Willpower

The inner strength and self-discipline that allows an individual to face challenges, resist temptations, and adhere to personal goals and values.

Waypower

The perceived ability or pathway(s) an individual believes are available to achieve desired goals, often linked with the concept of hope or motivation.