Explain the Most Common Pretransaction,transaction and Posttransaction Services and How

question 102

Essay

Explain the most common pretransaction,transaction and posttransaction services and how a retailer can strategically employ these services to position itself in the retail marketplace.Why is it so important for a retailer to handle a customer's complaint correctly?

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Definitions:

Phallic Stage

A phase in Freud's psychosexual development, occurring from about ages 3 to 6, where the libido (sexual energy) focuses on the genital area.

Oral

Relating to the mouth, including the act of speaking, intake of food, or in medical terms, medication taken by mouth.

Fixation

An obsessive focus or attachment to a developmental stage, person, or object.

Psychosexual Development

A Freudian theory that describes the stages of a child's development focusing on the changes in erogenous zones that drive the psychological processes.