Which of the Following Statements Is FALSE Regarding the Service

question 26

Multiple Choice

Which of the following statements is FALSE regarding the service level a retailer should offer its customers?

• A) The services offered by a retailer's store in one location should be different from those offered by another store in the chain in a different location.
• B) The services offered by competitors will have an effect on the customer services a retailer offers.
• C) A retailer may be able to increase profits by cutting back on costly customer services.
• D) It is relatively easy for retailers to determine the optimal number and level of customer services to offer.
• E) The size and type of store can influence which services a retailer should offer.