Treacy and Wiersema (1995) Argue That There Are Three Generic

question 8

Short Answer

Treacy and Wiersema (1995) argue that there are three generic competitive advantages: Operational Excellence, Product Leadership and Customer Intimacy.They name these three 'value disciplines'.What is the most important stream of criticism on this way of thinking, like that expressed by Baden-Fuller and Stopford (1992)?
A.Operational excellence can never be a source of competitive advantage
B.Product leadership can only be achieved by one company in an industry
C.Companies can achieve two or three of these disciplines
D.There is an endless variety of competitive advantages.

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Definitions:

Integrated Supply Chains

Refers to a closely connected and synchronized chain of suppliers, manufacturers, and retailers who work together seamlessly to reduce costs, improve efficiency, and deliver products to consumers.

Sales Promotion Role

The activities or strategies aimed at boosting sales and strengthening market presence temporarily through incentives such as discounts, contests, or free samples.

Consumer Markets

Markets comprising individuals and households that purchase goods and services for personal consumption.

IMC Program

Integrated Marketing Communications Program, an approach to creating a unified and seamless brand messaging experience across all channels and communication methods.