A Simple but Powerful Truism in Retailing Is: "The More

question 64

Multiple Choice

A simple but powerful truism in retailing is: "The more merchandise customers are exposed to that is presented in an orderly manner:

• A) the higher their evaluation of the store."
• B) the higher the store's average price per unit."
• C) the more they tend to buy."
• D) the lower the store's average price per unit."
• E) the more crammed the store's appearance will be."

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Definitions:

Differentiation

The processes by which behaviors and physical structures become specialized.

Habituation

Becoming used to a stimulus and therefore paying less attention to it.

Babinski reflex

A reflex action of the foot in which the big toe extends upwards and the other toes fan out when the sole of the foot is firmly stroked, common in infants.

Regression

A return to behavior characteristic of earlier stages of development.