The Term "Floor Plan" in Retailing Refers To

question 86

Multiple Choice

The term "floor plan" in retailing refers to:

• A) the process of deciding what price zones should be placed next to each other.
• B) planning budgets, promotions, and specific activities for each department over a given period of time.
• C) the activities associated with the planning of store lighting, designs, colors, and other elements of the store environment.
• D) where merchandise and customer service departments are located, how customers circulate through the store, and how much space is dedicated to each department.
• E) planning merchandise mixes, prices, and inventory for each department in a store.

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Definitions:

Construct Validity

The extent to which a test measures what it claims to be measuring, ensuring the accuracy of the theoretical concept it intends to reflect.

Internal Validity

The extent to which the results of a study are due to the manipulation of the independent variable and not other factors.

Causal Relationship

indicates a situation where one variable directly affects another variable, implying causation rather than just correlation.

Statistical Accuracy

The degree to which statistical estimates reflect the true value of the parameter being measured.