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Directional and departmental signage is usually large and placed fairly high,so it can be seen throughout the store.
Audience Profile
A detailed description of the characteristics, preferences, and behaviors of a specific group of people targeted by a communication strategy.
Probable Reaction
The likely response or behavior that can be anticipated in a given situation.
Audience Members
Individuals who are part of the audience, especially in a live event or as viewers or listeners of a broadcast or performance.
Three-step Writing Process
A methodology consisting of planning, writing, and completing to enhance the clarity, impact, and efficiency of written communication.
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