_____ and _____ Are the Two Primary Objectives of the Store

question 96

Multiple Choice

_____ and _____ are the two primary objectives of the store environment.

• A) Effective sales management; creating a distinctive ambience
• B) Creative merchandise presentation; effective store traffic control
• C) Maximizing impulse purchase opportunities; effective shelf space allocation
• D) Creating the desired store image; increasing space productivity
• E) Maintaining a pleasant selling environment; effective merchandise control

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Definitions:

Marketing Actions

Initiatives or activities undertaken to promote and sell products or services to a target audience.

Contextual Approach

A method that takes into account the environment, circumstances, or background of a subject to better understand its behavior or function.

Competitors

Are entities or individuals that compete within the same market or field, aiming to achieve goals such as higher sales or superior performance.

Morally Illegitimate

Refers to actions or practices that are deemed unethical or not acceptable based on societal norms and moral principles.