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Social Diffusion
The process by which attitudes, innovations, or behaviors spread within a population or social network.
Reference Group
Any group that individuals use as a standard for evaluating their own behavior, values, or attitudes, influencing decision-making and perceptions.
Attributes
Characteristics or features of a product, person, or thing, often considered in evaluation or decision-making.
Trickle-down Theory
An economic hypothesis that posits that benefits granted to the wealthy will eventually trickle down to the poorer members of society, improving the economy as a whole.
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