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Used on Highly Complex, One-Time Projects

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Used on highly complex, one-time projects.


Definitions:

Social Diffusion

The process by which attitudes, innovations, or behaviors spread within a population or social network.

Reference Group

Any group that individuals use as a standard for evaluating their own behavior, values, or attitudes, influencing decision-making and perceptions.

Attributes

Characteristics or features of a product, person, or thing, often considered in evaluation or decision-making.

Trickle-down Theory

An economic hypothesis that posits that benefits granted to the wealthy will eventually trickle down to the poorer members of society, improving the economy as a whole.

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