Compare and Contrast the Customer-Centric View of Retailing and the Traditional

question 75

Essay

Compare and contrast the customer-centric view of retailing and the traditional or firm-centric view.

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Definitions:

Open Innovation

Practices and processes that encourage the use of external as well as internal ideas and internal as well as external collaboration when conceiving, producing, and marketing new products and services.

External Ideas

Concepts or innovations that originate outside an organization, which can be adopted and implemented to improve business operations or products.

Internal Ideas

Concepts or solutions that originate within an organization, often through its employees or internal research and development activities.

Consumer Packaged Goods

Products that are sold in packaging and consumed by the average consumer at a relatively fast pace, such as food, beverages, and toiletries.