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Strategic Marketing Process
A systematic approach to planning and executing marketing strategies that align with a business’s overall objectives and target market needs.
Positioning Studies
Positioning studies analyze how a product or brand is perceived in the market relative to competitors, focusing on its unique place in consumers' minds.
Marketing Research Reports
Documents that present the findings of specific marketing research, including data analysis, conclusions, and recommendations for marketing strategies.
Marketing Program
A strategic plan that combines the marketing mix (product, price, place, and promotion) to achieve specific business goals and satisfy consumers' needs.
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