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While banner ads originally were static ads, it is more common today to use dynamic banner ads (called read-me banner ads) that play a short video or animation sequence when the page hosting the banner ad is displayed.
Switching Costs
The expenses or inconveniences that customers incur as a result of changing from one product, service, supplier, or system to another.
Import-Export Firewalls
Security systems that monitor and control incoming and outgoing network traffic based on predetermined security rules, especially between different trust levels or network zones.
Preemptive Practices
Strategic actions taken by businesses to anticipate and address potential challenges, obstacles, or market changes before they occur, often to maintain competitive advantage.
Gross Domestic Product
The total monetary or market value of all the finished goods and services produced within a country's borders in a specific time period, serving as a broad measure of a nation's overall economic activity.
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