A(n) ____________________ Is a Small Card Containing One or More

question 12

Short Answer

A(n) ____________________ is a small card containing one or more flash memory chips, a controller chip, other electrical components, and metal contacts to connect the card to the device or reader with which it is being used.

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Definitions:

Unaided Recall Test

A performance metric that requires consumers to recall advertisements from memory, without any clues.

Print Ad

A form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, businesses, and other audiences.

Recognition Test

A performance metric that involves showing consumers an advertisement and asking if they recognize it.

Percentage-Of-Sales

A method used to create a marketing or advertising budget based on a fixed percentage of a company's sales revenue.