Examlex
____ consists of programs designed to allow people to perform specific tasks using a computer, such as creating letters, preparing budgets, and managing inventory.
Marketing Era
signifies a time in business thought where the focus shifted towards satisfying customer needs and wants, leading to the development of market-oriented strategies.
Production Era
A historical period characterized by a focus on manufacturing efficiency, where businesses prioritized production over marketing.
Form Utility
The value added to goods through a change in form, making them more desirable to consumers.
Marketing Function
A role or operation that relates to promoting, selling, and distributing a product or service, including market research, advertising, and sales.
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