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A(n) ____________________ is typically used for applications that require extraordinary speed, accuracy, and processing capabilities-for example, sending astronauts into space, controlling missile guidance systems and satellites, forecasting the weather, exploring for oil, breaking codes, and designing and testing new products.
Evaluative Criteria
Standards or benchmarks used to assess the attributes or performance of an object, person, or concept for decision-making purposes.
Competing Purchase
A situation where a customer must choose between two or more competing products or services.
Functional Categories
In linguistics and grammar, these are categories of words that serve a grammatical purpose without necessarily carrying lexical meaning, such as determiners, conjunctions, and prepositions.
Problem Recognition
The initial step in the consumer decision-making process where the consumer identifies a need or problem that requires a solution.
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