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What Important Lesson Did American Economists Learn in the 1980s

question 109

Multiple Choice

What important lesson did American economists learn in the 1980s and again in 2001-2003?

Understand the role of social media behavior in market segmentation.
Examine the advantages of different targeting strategies.
Understand niche marketing and its appeal to consumers with specialized needs.
Recognize the applicability of global segmentation.

Definitions:

Interposition

A visual cue for depth perception that occurs when one object partly blocks another; it can provide information about the relative positions and distances of objects in space.

Bottom-Up Processing

Information processing in which individual components or bits of data are combined until a complete perception is formed.

Top-Down Processing

Information processing in which previous experience and conceptual knowledge are applied to recognize the whole of a perception and thus easily identify the simpler elements of that whole.

Signal Detection

A technique used to identify the presence or absence of a stimulus amidst background noise.

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