If a Country Is in a Strong Upward Phase of the Business

question 203

Multiple Choice

If a country is in a strong upward phase of the business cycle, one can expect that its currency will

• A)revalue.
• B)devalue.
• C)appreciate.
• D)depreciate.

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Definitions:

Promotional Element

A component of the marketing mix that involves activities to increase awareness, interest, and sales of a product or service, such as advertising, sales promotions, and public relations.

Product Life Cycle

Describes the stages a product goes through from when it is first introduced into the market until it declines or is removed from the market; the stages include introduction, growth, maturity, and decline.

Promotional Mix

The blend of different marketing strategies and tactics – such as advertising, public relations, personal selling, and sales promotion – used to reach the target audience, create awareness, and generate sales or achieve marketing objectives.

Decline

A phase in the product life cycle or market trend where sales or interest starts decreasing over time.