Examlex
The Phillips curve is built on the assumption that business fluctuations are
Turnaround
The process of implementing significant changes in a company to address financial or operational issues and improve performance and profitability.
Multidomestic Strategy
A strategy that customizes products and advertising to best fit local needs.
Geocentric View
An approach to international business that sees similarities and differences everywhere and seeks to build strategies that leverage global efficiencies without being blind to local needs.
Transnational Strategy
A strategy that seeks efficiencies of global operations with attention to local markets.
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