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The supply-side policies of the Reagan and Bush administrations led to high levels of
Small Businesses
Companies with a limited number of employees and revenue, playing a significant role in the economy.
Black Box Influence
The impact of systems or processes whose internal workings are not visible or easily understood by outside observers.
Consumer's Mind
The perceptions, attitudes, memories, and biases that influence how a customer thinks about a product, brand, or experience.
Evoked Set
The group of brands or businesses that come to a customer’s mind when she thinks of a type of product.
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