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Keynes' great book offered the promise of ending depressions through
Persuasive Messages
Communications designed to convince or influence the audience to adopt a certain viewpoint or to take a specific action.
AIDA Plan
A marketing strategy framework that stands for Attention, Interest, Desire, Action, guiding how to engage customers through those stages.
Evocative Images
Visuals that vividly trigger emotions or memories through their representation.
Persuasive Claim
A statement designed to convince or influence others to adopt a particular viewpoint or to take a specific action.
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