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In practice, turning horizontal and vertical equity into tax law
Hierarchy of Effects
A model that outlines the sequential steps consumers typically go through, from awareness to knowledge, liking, preference, conviction, and finally purchase.
Stages
The distinct phases or steps within a process or life cycle.
Direct Marketing
A type of advertising strategy that involves direct communication with consumers through various channels, bypassing intermediaries.
Promotional Mix
The combination of marketing communication tools a company uses to pursue its marketing objectives, such as advertising, sales promotion, public relations, personal selling, and direct marketing.
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