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There are generally, in most areas, a large number of qualified physicians whose services are highly personalized.In addition to price, factors such as age, sex, location, and personality influence the choice of physician.Thus, the market is best described as
Consumption
The spending on goods and services by households or individuals.
Marginal Utility
The supplementary satisfaction or benefit obtained from using an additional unit of a product or service.
Utility Maximization
An economic principle that suggests consumers aim to get the greatest satisfaction possible from their available resources.
Consumer's First
A philosophy or policy placing consumer interests and satisfaction at the forefront of business decision-making.
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