Figure 11-1 -The Red Cross Is Virtually the Only Operator of Blood

question 181

Multiple Choice

Figure 11-1
-The Red Cross is virtually the only operator of blood banks in the United States.In Figure 11-1 are the demand and cost curves facing the Red Cross blood bank.If the Red Cross were to set price and quantity at the level that it would obtain in the long run in a competitive industry, how much blood would it sell?

• A)OA
• B)OB
• C)OD
• D)OC

---

Definitions:

Channel Economies

Cost savings realized through efficient distribution channel management, leading to reduced expenses and improved profitability.

Retailer-sponsored Cooperatives

are partnerships formed by retailers to achieve economies of scale through bulk purchasing, marketing, and distribution.

Dual Distribution

A marketing strategy where a company sells products or services through two or more different distribution channels, often simultaneously.

Parallel Distribution

A method of distribution where products are sold through channels that are not authorized by the original manufacturer.