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A grocery store sells soup for $1.50 a can, or $2.50 for two cans.To a customer, the marginal cost of buying the second can of soup is
B F Skinner
A psychologist and behaviorist known for his work on operant conditioning, emphasizing the role of reinforcement and punishment.
Unconscious Mind
Part of the mind that is not immediately accessible to conscious awareness, containing thoughts, memories, and desires that lie outside personal consciousness.
Sigmund Freud
A neurologist and the founder of psychoanalysis, a method for treating psychological pathology by means of dialogue between a patient and a psychoanalyst.
Radical Behaviourism
A theory in psychology that emphasizes the external behaviors of people and their reactions on the environment, while dismissing thoughts and feelings as mere products of said behavior.
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