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Figure 7-10
-In Figure 7-10, the curve labeled C is
Cognitive System
A cognitive system refers to the mental processes and structures involved in perception, thinking, reasoning, and understanding.
Implicit Attitude
Unconscious or automatic attitudes or feelings towards objects, people, or situations, which influence responses and behaviors.
Explicit Attitude
Attitudes that are consciously acknowledged and expressed by individuals, often through verbal statements or overt actions.
Heuristics
Simple, efficient rules or strategies, often used unconsciously, to make decisions or solve problems quickly.
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