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In the DuPont cellophane case, rivals accused DuPont of monopolizing cellophane.DuPont claimed that the relevant market was flexible wrapping material, such as wax paper and aluminum foil, rather than just cellophane.DuPont won the case.What type of evidence constituted DuPont's defense?
Homosexuality
Romantic or sexual attraction to people of one's own sex.
Excitation Transfer
A psychological process where arousal from one situation intensifies the reaction to a subsequent, unrelated event.
Physiologically Arousing
Events or stimuli that lead to an increase in physical or emotional activation.
Affect Balance
The ratio of positive to negative emotional experiences in one's life.
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