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If Demand Is Elastic, an Increase in Price Will Increase

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If demand is elastic, an increase in price will increase total revenue.


Definitions:

Sales Discount

A reduction in the price of goods or services offered to customers, often to prompt early payment or bulk purchases.

Perpetual Inventory System

A system for managing inventory accounts that automatically updates the sale or purchase records using computerized point-of-sale technology and software for enterprise asset management.

Merchandise Inventory

The total value of a company’s goods that are available for sale to customers, comprising both raw materials and finished products.

Trade Discounts

Discounts from the list prices in published catalogs or special discounts offered to certain classes of buyers.

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