Examlex
At the end points on a budget line, the consumer is not spending all of his budget, since one of the goods is not being purchased.
Permission-Based
A principle, especially in marketing, where consent is obtained from individuals before sending them information or promotional material.
Ethically Dubious
Actions or decisions that raise moral or ethical concerns due to questionable practices or principles.
Central Appeal
The main persuasive argument or attraction in a message or advertising that captures the audience's interest.
Medium Of Transmission
The channel or method through which information is conveyed from sender to receiver.
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