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When GM advertises its cars, the company is trying to cause a
Explicit Memory
Refers to the conscious, intentional recollection of factual information, previous experiences, and concepts.
Semantic Memory
This term refers to a type of long-term memory involving the capacity to recall words, concepts, or numbers, which is essential for the use and understanding of language.
Sensory Memory
The shortest-term element of memory, it acts as a buffer for stimuli received through the senses and lasts for a very short time.
Stroop Effect
A cognitive phenomenon that demonstrates the interference in reaction time when the name of a color is printed in a color not denoted by the name.
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