Examlex
Optimal decisions are made based upon the concept of opportunity cost.
Negative Reinforcement
A process in operant conditioning where a response or behavior is strengthened by stopping, removing, or avoiding a negative outcome or aversive stimulus.
Spontaneous Recovery
The reappearance of a previously extinguished conditioned response after a pause, without further conditioning.
Classical Conditioning
A training technique involving the recurrent pairing of two stimuli, leading to a reaction initially provoked by the second stimulus being ultimately provoked by just the first stimulus.
Cognitive Psychologists
Professionals who study mental processes such as "attention, language use, memory, perception, problem-solving, creativity, and thinking."
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